Empirical Findings On Persuasiveness Of Recommender Systems For Customer Decision Support In Electronic Commerce

More and more companies are making online presence by opening online stores and providing customers with company and products information but the overwhelming amount of information also creates information overload for the customers. Customers feel frustrated when given too many choices while companies face the problem of turning browsers into actual buyers. Online recommender systems have been adopted to facilitate customer product search and provide personalized recommendation in the market place. The study will compare the persuasiveness of different online recommender systems and the factors influencing customer preferences. Review of the literature does show that online recommender systems provide customers with more choices, less effort, and better accuracy. Recommender systems using different technologies have been compared for their accuracy and effectiveness. Studies have also compared online recommender systems with human recommendations 4 and recommendations from expert systems. The focus of the comparison in this study is on the recommender systems using different methods to solicit product preference and develop recommendation message. Different from the technology adoption and acceptance models, the persuasive theory used in the study is a new perspective to look at the end user issues in information systems. This study will also evaluate the impact of product complexity and product involvement on recommendation persuasiveness. The goal of the research is to explore whether there are differences in the persuasiveness of recommendation given by different recommender systems as well as the underlying reasons for the differences. Results of this research may help online store designers and ecommerce participants in selecting online recommender systems so as to improve their products target and advertisement efficiency and effectiveness

Impact of Internet Incivility on Health Professionals’ Job Involvement: Roles of Organizational Support and Sanctions

Internet has enabled high employee performance through intrinsic motivators such as, stress reduction, job autonomy, and improved employee self-efficacy (Hua et al. 2020). Despite these benefits, many individuals still practice internet incivility (Lim and Teo 2009). Internet incivility is manners exhibited by individuals regarding their use of information systems (IS) that violate the norms of an organization. Prior research has laid emphasis on workplace incivility (e.g., Rahim and Cosby 2016). However, internet incivility, a concept that applies to the IS research domain is yet to be explored. This study seeks to answer three questions. 1) What are the drivers of individuals’ internet incivility? 2) What impact does internet incivility have on individuals’ job involvement? 3) Is the effect of internet incivility on job involvement moderated by sanctions and organizational support? We develop and test our model using theoretical insights from human curiosity theory (Ruggiero 2000) and uses and gratification theory (Berlyne 1954). Healthcare provides a suitable context for this study as professionals largely depend on internet technologies to facilitate their work; and any unwanted behaviors towards its use can lead to medical errors, threaten patient safety, and incur expenses to the organization. In fact, organizations spend about $300billion annually on stress-related healthcare costs due to cyber incivility (Lim and Teo 2009). Conducting this research is important for the following reasons. First, the findings will help to explain how organizations can mitigate some consequences of uncivil internet behaviors such as, distraction and low job involvement, productivity loss and legal liability, and exposure of an organization’s information systems to a host of new security threats through sanctions and support. Second, our theory-based conceptualization of internet incivility and the findings of this study should provide a theoretical model framework that can be generalized in other contexts of IS research, such as, internet incivility and student classroom involvement; internet incivility and workplace IS policy compliance. Third, theoretically, this study should extend understanding of the drivers and consequence of internet incivility and how support and sanctions play a role to minimize the effects of internet incivility. Fourth, practically, examining the effects of internet incivility on individuals’ job involvement can assist managers to understand that internet incivility behaviors arise due to users’ unsatisfied curiosity needs and their needs for gratification. These desires, if not well-managed by practitioners, could lead to deviant effects on the organization. Thus, managers can address these needs by building positive attitudes towards the use of IS and enhancing good citizenship behaviors that align with the organization’s IS policies through organization support

Factors Motivating the Customers’ SNS Brand Page Behavior: Comparison between China and Korea

Purpose – The wide spread and usage of SNS brand pages in companies has renovated the brand strategy in the new era. Embedded in an organically grown network of social ties, SNS brand pages show great differences from the ordinary online brand community. Called upon by the new research opportunities, this paper investigates the motivating factors (functional benefits, hedonic benefits, economic benefits and intrinsic benefits) influencing customers’ SNS brand page behavior (participation/commitment) in the cultural context of China and Korea, so as to provide meaningful implications to the companies’ effective use of SNS brand pages, and help global companies in their development of brand strategies for the two countries. Design/methodology/approach – In all, 407 Chinese and 384 Korean SNS brand page users were surveyed to conduct the above research agenda by structural equation modeling. Findings –prior motivating factor constructs are valid in influencing the consumers’ participation in and commitment to SNS brand pages in both countries, yet with dissimilarities in the significance and strength. Information seeking is not significantly correlated with the SNS brand page behavior in China, and convenience is found not correlate in Korea. Brand reputation in China and reward in Korea are the most influential factors of participation behavior. Interaction plays an important role in affecting commitment behavior in both countries. Participation has a positive impact on purchase intention in two countries, but only Chinese samples’ commitment has a positive impact on purchase intention

Student Recognition and Awareness of Information Security in Course Learning from Management Information Systems and Computer Science Classes: An Empirical Investigation

A survey of college students from both IS and CS programs was undertaken to understand student recognition and awareness of information security issues in course learning. Comparisons will be made for students before and after taking the security class as well as between the two different majors. The results of the study will demonstrate possible differences in perceptions between students of two majors, and identify security issues which have not been identified so that students and institutions are able to improve academic achievements by better tailored security curriculum and training. The findings will also provide feedback to future employers of the students

Workplace Management and Employee Misuse: Does Punishment Matter? Journal of Computer Information Systems

With the ubiquitous deployment of Internet, workplace Internet misuse has raised increasing concern for organizations. Research has demonstrated employee reactions to monitoring systems and how they are implemented. However, little is known about the impact of punishment-related policies on employee intention to misuse Internet. To extend this line of research beyond prior studies, this paper proposes an integrated research model applying Theory of Planned Behavior, Deterrence Theory, and Theory of Ethics to examine the impact of punishment-related policy on employees’ Internet misuse intentions. The results indicate that perceived importance, perceived behavioral control and subjective norms have significant influence on employee intention to avoid Internet misuse. Contrary to expectations, there is no support for the influence of punishment severity and punishment certainty

Cross-Cultural Differences of Online Store Image Perception and Customer Purchasing Intention

In this study, seven factors affecting consumer perception of online store image are identified based on store image measurement of traditional stores. Enjoyment and trustworthiness are two new antecedents suggested for the online store image. A cultural dimension is also introduced to understand the possible differences of model structure and relationships between online store image perception, attitude toward purchasing at an online store and customer purchasing intention in a cross-cultural setting